Welcome to

Proper Grooming Company

Your Living Room, Your Barber

Hack a barbershop quality slick back in the back of your shack.

One of the world’s most iconic harbour cities has harboured the most skilled barbers for decades. Now the Rotterdam scissor wielders give back. Established in 2016 and made in the Netherlands, Proper Grooming Company is the Piéce de Freshistance of the modern coiffure industry. No overlooking – no bullshit. This family-oriented company is built on the loyalty and support of the tight-knit community of Rotterdam. All products are designed to be simple yet strong, slick yet concrete. Just like our city. The products we offer, just like our community, stick like a motherfucker.

Smooth hair never made skilful barbers

Combining an old school barbershop with a high end 5 star product line, Proper Grooming Company is a true Ivy League Clipper Ship for all sailors and sailorettes from far and wide. The brand is a true family business and concrete foundation of this tight cut community. Having owned and managed Gio’s Chop Shop for 5 years, the married powerhouse Gio & Maartje decided to set course towards a new horizon.

You reap what you sow – you treat how you glow.

Bringing an in-house product line on board and sailing under the flag of Proper Grooming Company only enriches the freshperience. Drop by the shop to secure the finest cut on the continent and discover the new era of haircare. Carefully selected smoky wooden scents and finest local ingredients secure a worthy barber experience even from the comfort of your own mirror.

Gio The New Kid

Meet the captain at the helm of Proper Grooming Company! Gio the NewKid has been marinated in isopropyl seas all around the world. The 20 year career portfolio includes but is not limited to trade shows in Germany, education classes in Indonesia, keynote speeches in the United States and last but not least, molding future scissor stars at the prestigious Schorem Barber Academy. You name a few, Gio’s done that too.

Book a chair under his watchful eye and experience the blade wielding scissorsery in the cultivated atmosphere of this suave barber parlor.

Breath of Fresh Hair

Bringing a Breath of Fresh Hair to Proper Grooming Company, Maartje is THE turnstile to hairstyle. Making sure the business is also about family, the Dog Mother Extraordinaire is the color supervisor of this operation. Having spearheaded the dye revolution under the banner of Kinki Salons for 13 years, Maartje is now teaching the world a lesson in luminosity on her own.

Book a time for a private ceremony and hallowed be thy style!


On Monday: Closed
On Tuesday: 10:00 till 19:00
On Wednesday: 10:00 till 19:00
On Thursday : 10:00 till 21:00
On Friday: 10:00 till 21:00
On Saturday: 10:00 till 16:00
On Sunday: Closed


With Gio

Beardtrims s.o.
Hot Towel Shaves
Cut and beard trim
Cut and clean shave

With Maartje

Haircut and styling




Starting at €48,-

Shop Now

Combining an old school barbershop with a high end 5 star product line, Proper Grooming Company is a true Ivy League Clipper Ship for all sailors and sailorettes from far and wide.

Get over to our shop and expand your hairsenal and impress your surroundings with our top notch-bang on products.

Frequently asked questions

Matte clay hair product is a type of hair styling product that is designed to provide a natural-looking, matte finish to the hair. It is typically made with natural ingredients like clay, beeswax, and essential oils, and has a strong hold that can last all day. Unlike other hair styling products like gels or pomades, matte clay hair product does not leave a shiny or greasy residue on the hair.

Matte clay hair product is suitable for most hair types, including fine, thick, straight, curly, and wavy hair. However, it may work better for shorter to medium-length hair, as it provides a stronger hold and can be harder to distribute evenly on longer hair.

To apply matte clay hair product, take a small amount (about a dime-sized amount) and rub it between your palms to warm it up. Then, apply it to your hair from roots to ends, using your fingers to style your hair as desired. You can apply more product as needed, but be careful not to use too much, as it can weigh down your hair and make it look greasy.

It is generally not recommended to use matte clay hair product on wet hair, as it can be harder to distribute evenly and may not provide the same hold and matte finish as it would on dry hair. Instead, it is best to use matte clay hair product on dry or towel-dried hair.

Matte clay hair product can be removed from your hair by washing it with shampoo and warm water. You may need to shampoo your hair twice to fully remove the product, especially if you used a lot of it. You can also use a clarifying shampoo or hair detox treatment once a week to help remove any buildup of product or oil from your hair.